Metrics can be used to drive your digital marketing campaign, increase conversion rate, and more. However, they are not the only kind of data sources you should consider when using them in your marketing strategy. With so many different data sources available, it’s easy to overlook the many different ways you can use metrics and key performance indicators in your marketing campaign. Here are some tips on how to use a metric in digital marketing effectively.
What Are Metrics?
Digital marketing metrics are a type of data that can be used to track customer behavior, create reports, and make announcements about products or services. The concept of a digital marketing metric goes back to the late 1960s, when marketing researchers at the University of California, Berkeley, found that guests who stayed at hotels with digital sign-up buttons, which allowed guests to choose which room they intended to stay in, were more likely to purchase vacation rentals than those who did not receive the digital sign-up option.
Tips on How to Use Metrics in Your Digital Marketing Campaign
When you are creating your digital marketing campaign, it’s important to establish some metrics to help you understand the progress you are making and make adjustments as needed. You can use these metrics to help you drive awareness of your brand and products, increase your conversion rate, and more.
Identify Relevant Keywords
Keyword research is a great place to start. You can use keyword research tools like google analytics to identify relevant keywords and phrases that will drive your customers to your business. Keyword research can also be done at the campaign or scale level. When you consider the overall reach of your campaign, scale the research results into your overall goal.
For example, if your overall goal is to get as many people as possible into your subscribers’ email, then scale your keyword research into how many people you can reach with that email list. Now that you have some metrics to work with, it’s crucial to understand how they are used. You want to make sure those metrics help you drive awareness, increase your conversion rate, and show your audience that you are a trustworthy brand.
A good way to get the awareness of your brand and its benefits is to create digital promotional videos. This could be a full-blown YouTube or Instagram video or a quick 12-second video that you publish on social media. Now that you have some awareness of your brand and benefits, it’s time to turn it into a reality by driving more people to your site or product and increasing your website traffic. This could be by email, online course, or landing pages.
Publish good content on your website so that potential customers can see for themselves that the business adds value. Adding value is very important in website visibility in search engines. Also, posting valuable content on social media channels boost brand awareness and increases click-through rate.
Increase Conversion Rate
Even with the best intentions, some people still aren’t going to make it to the next step in their digital marketing journey. These people are interested in things other than products or services. They are interested in things that have a monetary value attached to them, such as recommendations, deals, and commissions.
Another way to get more people to your site or click through to your product is by giving away free stuff this can be considered on your customer acquisition cost. Giveaways are a great way to get people’s attention, which can lead to more purchases. Giveaway designs are easy to create and offer multiple options for how many people to win. There is no one perfect solution to offer a free gift or free sample. Giveaways can help you create a better digital marketing strategy by helping you create a more engaging, memorable experience for your customers.
Increase Organic Brand Awareness
One of the most important digital marketing metrics you can consider when marketing to your customers is the amount of organic traffic you are achieving. Organic traffic is the total number of people who are aware of your brand and want to keep using it. It can be a number between 0 and 100%, with an ideal number ranging between 0 and 20%.
If your initial goal was to get one or two people on your mailing list, you can start with a small number between 0 and 20%, such as 0-10%. If your initial goal was to get five or ten people on your mailing list, you can start with a larger number, such as 50 or 100.
Track Customer Experience
When it comes to measuring the effectiveness of your digital marketing campaigns, customer experience is key. It’s important for your marketing teams to understand the steps a customer goes through in order to make a purchase from your market. You want to know how they get from point A to point B, and how they are treated during their trip.
Have a customer service or support services review section on your site where you can post your experiences with any product or service you are selling. This will help you to understand which services or products you need to review and give yourself better suggestions for improving your offering.
Help Grow your Businesses Engagement Score
Another metric to keep tabs on is your engagement score. This is the total number of people who are actively using your social media or your website at the same time. You want to make sure that people are engaging with your brand on a consistent basis.
Engagement scores can be calculated by dividing the total number of people who have made a purchase from your market (the campaign) by the maximum number of people who are expected to make a purchase from your market (the pre-order campaign). This is the best way to keep track of the number of people who are currently engaging with your brand on a daily or weekly basis.
Now that you have a strong understanding of what metrics can be used in your digital marketing campaign, it’s time to apply them to your own marketing strategy. By using these metrics in your campaign, you can create a more effective digital marketing strategy that delivers the results you want. Once you’ve calculated your engagement score and achieved a certain point on your digital marketing journey, you can take that feedback and use these metrics as a barometer to measure the progress your digital marketing efforts are making.