Drip marketing is a type of digital advertising that’s used to promote a product, service, event, or initiative. It can be used in a variety of ways to reach your target audience directly — from simple surveys and online polls to more sophisticated media campaigns that leverage video, brochures, ads on signs, and other traditional media like email. But not all digital advertising is created equal.
Many marketers overlook the many different ways that drip marketing can be used to drive greater customer engagement and produce more positive publicity for their brand. While it’s not always easy to understand exactly how it works, there are several key concepts you need to know about using drip marketing in your marketing strategy. Read on to discover how you can use the practice to drive results in your marketing campaign.
What is drip marketing?
Drip marketing is a type of digital advertising that uses a small amount of media, such as an email or a brochure, to promote a product or service. A successful drip campaign is often used in combination with other digital marketing strategies, including email marketing, social media marketing, and contest marketing.
Because the media that gets used to drive brand engagement and positive publicity are typically smaller in size than those that would drive sales, you can use the same media that are used to drive sales in different ways to drive different types of outcomes.
Why use drip marketing in your marketing strategy?
The drip marketing campaign is a great way to deliver email that captures the attention of your customer pool while driving them to your website. Here are a few key reasons you might want to consider using this strategy in your marketing strategy:
Because the drip campaigns are smaller in scale, they’re easier to take in total without being visible to a large audience. This increases engagement, which is the amount of time someone is still connected to your website after they’ve left your site.
Increased Brand Awareness
Because of the email drip campaign customers are more likely to remember and associate your brand with them. This increases brand awareness and can also help to build stronger customer relationships with other retailers, distributors, and manufacturers.
If you do a good job of measuring your digital performance or marketing automation and improving it each month, you can improve your profits — all while driving more customers to your site. Simply put, if you want to increase sales, you need to increase engagement, increase brand awareness, and promote products you believe in with the use of an automated email campaign.
How to use drip marketing in your marketing campaign?
Identify Target Audience
The first thing you need to identify is your target audience when starting a drip email campaign or email drip marketing. This is the group of people who are likely to consume your content, read your emails, and take action based on the information you provide.
First, break down your target audience into segments. The ideal audience is both consume and ignorant of your brand. You want your target audience to know that your company exists, but also that they can purchase products if they want to. To create your audience, think about your target audience in terms of age, sex, race, location, and other relevant bases.
You’ll also want to consider their level of excitement or knowledge about your brand and product. To create your audience, you can use surveys, polls, and other forms of digital marketing to target your potential audience. Another way to think about your audience is in terms of their emotional response — the quality of connection they have with your brand.
Your goal as a digital marketer is to create content that drives greater engagement and awareness for your brand. Your goals will vary depending on your business but typically center around increasing awareness of your brand, improving brand engagement, and increasing the chances of successful product launches.
Write the Message
Once you’ve identified your potential customer you can start creating content for them. This can be anything from short emails to longer pieces on websites, blogs, and other digital platforms. To create your message, think about how you want to communicate to your audience. You can use email marketing software to quickly connect with your paying customer.
One of the drip campaign examples is if you want to drive excitement and brand loyalty, you could create a post-nap summit post on sarcasm. You can create different types of content to suit different audiences. Some content types include news articles, blog posts, and other traditional media.
Plan The Campaign
Now that you have a good understanding of how you can use the practice to drive results in your marketing campaign, it’s time to turn the tables and make the competition against your brand far more challenging.
To make the most of your digital campaign, you need to create a plan for how you’re going to use them. This includes designing and building a website, creating a blog, and creating a television ad. You can also explore lead nurturing, email drip campaigns, and marketing emails. You’ll also need to think about targeting your audience, setting goals, and planning out the content you will create.
Check The Results
Finally, it’s time to analyze the results of your digital marketing campaign and see what you can improve upon. This can be done either manually or using digital marketing software.
Manage Your Digital Presence
When you run an ad, you must manage your digital presence — that is, the social media accounts and links that are associated with your account. You’ll also need to manage your blog, website, and other digital assets to ensure they aren’t stolen and reposted without your permission.
Improve your Targeting
You’ll also want to improve upon the targeting of your digital marketing campaign by targeting an audience that you know and that you want to purchase products from. You’ll want to make sure that people who are interested in your product or service are kept in the loop about the latest news by posting links to your product or service on relevant social media platforms.
Start Using Drip Marketing Campaigns
In order to use the practice to its full potential, you need to be consistent with your goals, have clear goals, plan your activities carefully, and be consistent with your strategy. Drip marketing works when you keep your goal in mind — in other words, create content that points to and engages with your target audience. You can use welcome emails that deliver the content to your target audience in ways that are more scalable, durable, and effective than traditional methods.
Drip marketing is an incredibly quick and inexpensive way to drive results in your marketing campaign. You can use the practices of digital marketing to create marketing collateral that interacts with your target audience, and you can also use drip marketing to promote your products or services.
Digital marketing strategies are always evolving and changing with the market and consumer demand, therefore it can be difficult to keep up with the latest techniques and ideas. Make sure you are getting the most out of each practice and making use of the latest trends in drip marketing.