Salespeople are often associated with being aggressive. They are the ones who continually push for the sale and who seem never to take no for an answer. However, this tactic is frowned upon in digital marketing.
Facebook Marketplace is a goldmine for buying or selling items online. With over a billion users, it is one of the most popular platforms for online transactions. And because so many people use it, there is a language all its own for buying and selling.
Before listing your items, you must review the etiquette for selling on the Marketplace. By understanding the expectations of buyers and how to communicate effectively, you can sell more items and have a better overall experience.
Before you try your luck at Facebook Marketplace, you want to ensure you are doing it effectively. Luckily, we got some tips from the experts from ad centers to help you get started.
Do Not Talk Down to People
Most people dislike feeling condescended to, especially when money is involved. And yet, many of us do it without realizing it. Below are some pointers to avoid coming across as condescending:
- Avoid using “you” statements. According to ad center experts, avoid using “you” statements. For example, instead of saying, “You should think about saving more money,” say something like, “It is a good idea to think about saving more money.”
- Use “I” statements instead. When in doubt, use “I” statements instead of “you” statements. For example, you could say, “I save 10% of my income every month,” instead of “You should save 10% of your income every month.”
- Be specific. Vague statements are often seen as condescending. If you want to give someone advice, be specific about what they should do. For example, instead of saying, “You should save more money,” say, “You should start by saving $50 from each paycheck.”
- Avoid using “should” statements. “Should” statements often come across as bossy or condescending. For example, instead of saying, “You should save more money,” try, “Saving more money is a good idea.”
- Use “could” instead of “should.” If you are unsure whether a “should” statement will come across as bossy or condescending, try using the word “could” instead. For example, you could say, “You could save more money by setting up a budget.”
- Avoid using absolutes. Absolutes, such as “always” or “never,” often make people feel like they’re being talked down to. For example, instead of saying, “You should always save 10% of your income,” try, “Saving 10% of your income is a good goal to strive for.”
You should promptly respond when someone reaches out to your Facebook Marketplace ad. It shows that you are interested in selling your item and committed to customer service. A quick response also allows you to build rapport with the buyer and establish trust.
If you cannot respond immediately, let the buyer know when you can get back to them. If you take too long to respond, the buyer may move on to another seller.
When you do respond, be sure to be polite and professional. Thank the buyer for their interest, and ask any questions you may have about the item. By responding quickly and courteously to buyers, you will increase your chances of making a sale on Facebook Marketplace.
Ad center experts suggest following basic chatting etiquette during your interaction with potential buyers in Facebook Marketplace. It includes being polite, respectful and helpful. Doing so can create a positive experience for both parties and build trust.
If you are still determining how to pose your ad, you can ask for help from Myadcenter Inc. As a seasoned ad center, we can help you make successful sales in Facebook Marketplace. So, contact us now to start brainstorming.