In the world of social media, every day brings something new. New features and algorithms are released on a constant basis. Keeping up with everything can be difficult for businesses that have numerous other responsibilities to juggle. How do you know what works and what doesn’t?
Keeping track of the latest updates and changes is essential for any business that has an active social media presence. Though it might seem like there’s not much you can do once a feature or algorithm is released. However, as any social media expert will tell you, everything has its pros and cons. It all boils down to finding out which posting schedule works best for your audience and which don’t. Here are some tried-and-true tips that help businesses find the best time to post:
Use Facebook Insights
The easiest way to find out when your audience is most active is by using Facebook audience insights or page insights. Keep in mind that this will vary depending on your niche, target audience, and geographical region. You can find this information by going to your business page, click on “Edit Page.” From there, select “Insights” to see your performance over time. You can find out which times of the day your audience is most active. This information can help you plan your content and decide on the best posting times on Facebook pages.
Pay Attention to Facebook Algorithm
Another way to find out when your audience is most active is by paying attention to Facebook’s algorithm updates. The social media platform has been tweaking its algorithm for years now.
Updates are released every so often with the aim of improving user experience. You can keep track of these algorithm updates by following Facebook’s official blog or Facebook page. You can also check out the “Update Log” section on their Help Center.
Track Your Performance Over Time
Keeping track of your performance over time will help you determine if there are signs of progress or if your efforts aren’t working out. You can track things like page likes, engagement rates, and post reach. This will give you a better understanding of your audience and help you determine what posts are most effective and when is the best time to post on social media platforms. This will also show what posts published have the most engagement or have consistent engagement.
Pay Attention to New Features
Facebook is constantly testing new features. They’re constantly tweaking their algorithm, too. New features are often met with a lot of backlash from users of different social media accounts. However, they’re also often met with a lot of praise. If the feature has received a lot of positive feedback, there’s a good chance it’ll stick around.
You can keep track of these new features by following Facebook’s Help Center. You can also follow their official blog for all the latest updates. Facebook is a living and breathing platform. It’s constantly evolving and growing. Some features are met with more praise than others. If a feature receives a lot of positive feedback, there’s a good chance it’ll stick around.
Experiment and See What Works for You
No two businesses are exactly the same. What works for one might not work for the other. The best way to find out what works for you is by experimenting. You can experiment with different types of content, posting times of the day, and length to know which are successful posts. By using your own data you can develop your social media scheduling strategy.
You can also experiment with different types of Facebook posts, such as photos, videos, polls, and articles. Each type of post has its own set of rules and guidelines. These rules and guidelines will help you decide which days work best for your audience and which don’t. Facebook analytics can also help you figure out what type of content will work.
Check Engagement Rates and Times
Another tip that helps businesses find their sweet spot is to check engagement rates and times. This is a little more in-depth than the first tip. Nevertheless, it’s equally as helpful. You can find these stats on the Audience tab inside your Facebook Business Manager. Here, you’ll find engagement rates and times for each of your posts. By analyzing these engagement rates and times, you can figure out which days work best for you.
For example, if you notice a spike in engagement rates on Mondays, you might want to consider posting more frequently on Mondays. However, if you notice a spike in engagement rates on Fridays, you might want to consider posting more frequently on Fridays.
If there isn’t any spike in engagement rates on any particular day, there’s no need to force it. Fridays seem to be a popular day for businesses to post. So, if you don’t have any pressing engagements that happen to fall on Fridays, it might be a good idea to post more frequently on Fridays.
Check Out the Competition
The first step to defeating your competition is knowing what they’re doing. This can help you determine how they’re posting, when they’re posting, and what type of content they’re posting. What kind of posts are your top competitors posting? What times of the day are they posting? What type of content are they posting? These questions can help you decide what days work best for your audience and what don’t.
Track Your Audience’s Behavior
Your audience is unique. What works for one audience might not work for another. You can track your audience’s behavior by paying attention to what engages them. You can also track the type of content they engage with the most. You can do this by looking at the statistics of your posts.
Select each post and select “Stats” at the bottom of the screen. You can find out which posts have the highest engagement. This information can help you decide what types of posts work best for your audience and when.
Look at Facebook’s Own Studies and Data
The social media giant is constantly conducting studies and surveys. They’re looking for feedback from users and businesses. They’re also looking for ways to improve their platform. This will help you get a better understanding of the best times to post on Facebook and the best days to post on Facebook.
The first thing you can do is check out the “Best Time to Post” section of Facebook’s Help Center. You’ll also find a “Best Times to Post” section on the Facebook for Business blog. These sections will help you decide what times of the day are best for your audience.
Secret from Evgeny Chayko “Gino
Hey, I am Evgeny Chayko, the founder of Myadcenter and a marketing and sales enthusiast. I have been following this secret to finding the perfect timing to post my content for months. I credit Russell Branson because he was the person from whom I learned it.
The secret is simple, and this is how you know it works – you need to find out when other influencers (or businesses that you want to be like) post their content and then model their publication schedule. To dive deeper into this secret and do it right, you will need to do the following:
- Remove notifications for all your friends and pages, so they do not distract you from “listening.”
- Follow about 100 Facebook Accounts that you think are successful and relevant for your customers
- Now you will see when those accounts make posts. Please don’t get overwhelmed but find the pattern and see what time of the day and day of the week they post more and when they post less.
- EXTRA: Also, check out the type of content that they post and what kind of content has the most likes and comments
- Now see what works for you and adjust!!!
Ask Your Followers
The best way to get a better understanding of when your audience likes to be engaged is by asking them. This can be done through a poll or a survey. Facebook polls and surveys are an excellent way to ask your followers what times they’re most active and interested in being engaged. This information can help you decide what times of the day are best for your audience and what days are best for your audience.
Summary
The best days to post on Facebook are the days when your audience is most engaged. You can find out which days are best for your audience by tracking your performance over time, paying attention to new features, experimenting, and tracking your audience’s behavior.
You can also check out the “Best Times to Post” section on the Facebook for Business blog. You can also ask your followers what times they like to be engaged by using Facebook polls and surveys.
