Facebook Marketplace: Its Advantages and How to Get Started

by | Oct 7, 2022 | Facebook

Welcome to the internet, where you can buy almost anything in your mind online. Facebook continues to boast nearly three billion active users. It allows people to build networks and paves the way for online selling. The social media giant launched Facebook Marketplace in 2016 to enable buying and selling locally. 

While Facebook Marketplace is a relatively new feature, it already has a lot of advantages. It allows buyers and sellers to use and connect on the same channels. Several business owners also maximize the platform to look for new selling opportunities. 

This post will define Facebook Marketplace, its advantages, and how to start. 

Defining Facebook Marketplace

It is a relatively new Facebook feature that allows people to buy and sell new and pre-owned items. Interested buyers can filter their location, price, and categories to get more targeted results. This way, they can find what they need exactly. At the same time, brands and sellers can select from a vast range of categories during product listing, such as clothes and accessories, pet supplies, electronics, vehicles, and sporting equipment, to name a few. 

Advantages Of Facebook Marketplace

After defining Facebook Marketplace, let’s look at the advantages it offers:

1. Maximum Exposure

Facebook boasts nearly three billion active users, making it the largest and most popular social media website. At the same time, users regularly scroll through their newsfeeds several times a day. 

2. Instant Communication

Buyers and sellers can instantly connect, thanks to Facebook Messenger. It’s highly convenient for both parties. While this feature gives you an advantage, you must send replies right away if you want to be successful in this channel. 

3. Cost-Effectiveness

Besides potentially reaching billions of users, you can also sell for free. Unlike other platforms, you don’t need to spend a lot of money on advertisements or listings, especially for local online businesses. 

Facebook Marketplace also saves you time from creating a separate website to sell your products. With one tap, you can upload your products and reach local customers. 

If you want to boost your products and services, however, Facebook has intuitive and flexible advertising plans you can use. Professional ad services can help you maximize this feature.

4. Less Risky

As sellers and buyers link to Facebook accounts, it’s safer and more transparent. It’s easier to check their profiles and previous activities to determine if they’re legitimate accounts. 

How to Get Started

The steps are pretty straightforward in creating a listing on Facebook Marketplace. Here’s what you need to do: 

1. Go to Facebook Marketplace. After logging into Facebook, click on the Marketplace icon on the left side of your screen. 

2. Create your listing. After accessing Marketplace, click “Create new Listing” on the left side of your screen. Then select the following options: Item for Sale, Vehicle for Sale, Home for Sale or Rent, or Job Opening.

3. Fill out the following: Title, Photos, Price, Listing category, Product tags, Condition of the product, Location, Quantity, and Delivery Method. After filling out these fields, click “Publish.” Interested buyers can now ask you about the product’s quality.

The Rules

For starters, you must sell a physical product, not services. Even if you plan to sell physical products, there are some prohibited products on the channel, such as adult products, alcohol, and hazardous materials and substances, to name a few. 

If your item delists from the platform, you can appeal Facebook’s decision if you haven’t broken the Commerce Policies. You can also report other violators.  

Wrapping Up 

You can sell your products without spending on ads, thanks to Facebook Marketplace. However, it’s crucial to follow community guidelines to avoid termination. 

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