Get More Exposure for Kijiji Ads with Keyword Optimization

by | Jul 19, 2019 | Advertising

Before we will introduce a concept of keyword optimization for Kijiji ads. We would like to share a quote from Kijiji’s blog post. The post is on the topic of Ad Searching:

“The most important thing to remember about keywords is that ads are created by individuals, not professionals. Not everyone phrases everything the same way, or even includes all the words related to their item. If you’re not finding what you’re looking for, try changing your keywords around. Rephrase, try different combinations, and soon enough you’ll find the treasure at the end of your Kijiji rainbow!”  Source: https://help.kijiji.ca/helpdesk/basics/searching#web 

Source: https://help.kijiji.ca/helpdesk/basics/searching#web 

It cannot be said any better than that. Indeed, keywords play a huge role in modern search engine queries. Every time we search for a product or service, we use a keyword or keyword phrase. Your ad’s keywords on Kijiji work the same way. Your Kijiji ads actually can be searched from Google using same keywords. Yes, your Kijiji ad’s keywords get captured by Google and displayed in Google searches. In this article we will discuss a process of Keywords Optimization for Kijiji ads.

 

So what we mean when we say Keyword Optimization?

It really means finding the best keywords for your product or service. You can find a niche of specific keywords that will lead new customers to you. That’s what keywords do, they help your customers find you more effective. Today’s customers stopped browsing for a possible buy. They know what they want, and they search it using the keywords. When they know exact feature or a colour, they add it to the keyword. Such practice makes search queries more accurate. So that’s where the keyword optimization comes in: finding exact keywords that your target customer is using to find you. So what you need to do to find your “key words”?

 

Create a list of relative keywords

First, you need to create a list of keywords that are related to your product or service. A great tool for searching the keywords is the search bar itself. Kijiji or Google search bar will suggest common phrases as soon as you start typing. You can write down all related options that the search bar  provided. If you are searching in Google, you can find additional keywords at the bottom of each results page. At Kijiji, you can find new keywords in similar ads. Other ads may have relative keywords that you can borrow and reuse.

 

Allocate relative keywords by search volumes

Once you have a list of keywords, you want to see which of them are more popular. The popularity of the keywords is measured in search volume. To find out how many people searched for the keyword on Google, you can use Keyword Planner tool. The Keywords Planner tool will show you keyword’s historical data based on search volumes. The keywords with higher search volume will have more success comparing to ones that are rarely searched. But is there a Keyword Search tool from Kijiji? Unfortunately, Kijiji does not have a tool that will help you find most effective keywords.

There is a way you can understand the popularity of the keyword on Kijiji. You need to Google the keyword and look for links to Kijiji website. The links will include keyword phrases from related Kijiji ads. The keyword phrases in the top links are probably most popular keywords. Try this to find most popular keywords on Kijiji and let us know how it worked out for you.

 

Include the keywords in the title and first paragraph of the ad

You already have a few keywords or keywords phrases that you have selected. Now it is time to add them to your ad. We will assume that you have written the ad. You can write the ad using the keywords you have analysed. It is important to maintain balance between context and keywords. You want to make sure that your ad does not sound too robotic. Also, you don’t want to miss out on important keywords in your ad. Finding the balance is essential for the keyword optimization.

First of all, you need to include your most popular keyword in the title of the ad. The keyword in the title will make sure that your ad will be displayed in search results. Your second popular keyword must be included anywhere within 2 first sentences of your ad copy. If you have more keywords include them in the text of the ad. We suggest that you avoid adding all keywords at the bottom of the ad. It does not look professional.

 

Tune search filters for greater optimization

In Kijiji’s article (here), you can learn that Category and Location play a critical role for search filters. You will need to find most relative category for your keyword. It is true that some keywords can be found in two categories. We suggest to avoid posting your ads in multiple categories but find most relative. You can read more what NOT to do on Kijiji here.

You can choose location that is closes to your area. If you service more then one area, you will need to post ad in each location. Kijiji organises the ad by location based on existing locations in their system. You can Google following search query to find what location on Kijiji you should use:

Your keyword + Kijiji + {location}

You will be able to see most popular locations nearby your area. Try this to see if you are posting in most popular location.

 

Monitor your response and adjust your keywords

Finally, you will need to gauge your responses. If your ad is not producing any replies, you have used a keyword that is too narrow. Alternatively, you may be getting a lot of unrelated replies to your offering. This means that your keywords are too broad. Try to find narrower keywords. Remember, your  keywords help your customers find you. Don’t forget that you also can to attract more customers with high quality images.

 

We hope you have enjoyed this article and learned something new on keyword optimization. You need to spend your time on finding best matching keywords for your ads. You can also contact us, and we will be happy to optimise your Kijiji ads for you. If you liked this article, please share it with your family and friends. You can subscribe to our mailing list to be always FIRST to receive our exclusive content.

 

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