Step 1: How to Post an Effective Ad on Kijiji
If you are thinking of selling some service around that is getting rather difficult to advertise normally, then choose none other then Kijiji for posting your ad. It can also be a product you wish to promote or some space you wanted to rent out, whatever it is, Kijiji is highly effective when it comes to selling. With a few tips here and there, you could post a very well done ad on Canada’s most popular site for classified ads. So, here are some tips for posting on Kijiji:
Check similar ads and see what your competition offer:
The first thing you can do is open up the kijiji website, find and press All Ads, which will open a top-down menu. Find Services in it and press it, and then afterwards type the name of your service you want to apply the advertisement/classified for. This will take you to another part of the site where all the classified reside. Open the most interesting of them and research what is it they got that you do not, which might help lay down what your competition is offering and what you can offer. This way you will be effectively posting on Kijiji.
Collect similar keywords and check the keywords in Google:
Once you have researched your completion on Kijiji, and what your competition looks like, you should look for similar keywords. You could do this manually or online on Google once you have found one. You can use these to bring your own search result higher in Kijiji when a prospective client or clients search a service in your category. This is because they maybe searching with the same keyword and by doing this you would be putting your ads in Kijiji’s top results.
See what ads of your competitors get most views and then use it as your base:
Go into your competitor’s ads once again, carefully study them and just instead of some keywords, gather information about what the whole advertisement is about. Take for example an ad of service of the painting houses; carefully studying 3 to 4 ads about it, will bring out the similarities. One could be about the format it displays, prices could be similar and certain ones could have images. Based on the analysis you researched you could base your own posting service for Kijiji.
Step 2: Make your Ad Title Stand Out:
It always is about competition. Especially, if you are competing in a highly competitive eCommerce site then you need to stand out from the competition. Ad titles are very important on Kijiji, and that is simply because of the fact that most people or potential sellers focus first on the title. Hence, you need to take advantage of this and try to make titles ad as attractive as possible. We all know the saying that the first impression is the last impression and this is what you will have to do. Your ad title basically is your first impression. And you need to make it count!
Include your Keywords:
Keywords do all the magic and if your research done in step 1 is conclusive then you can do wonders with your ad title. One doesn’t have to stuff their ad title with keywords, all you need to do is to make a title that catches your readers attention and must contain the keywords researched. Including keywords in your ad title would make your ad pop higher in search results. Keywords are basically a reflection of what you are offering and this is particularly interesting because the keywords are the terms that are most commonly used by buyers. Deciding keywords typically requires one to understand how a buyer or a user might search for their product on Kijiji.
Once you have keywords at your disposal, all you have to do is to include them in the title. But again, we would like to point out that you don’t have to stuff your title with all the keywords. The title should always make sense to a reader and have a few keywords so that it can be optimized.
Present your ads as the special offer, best price, or limited time only
The basics of marketing require that interest and urge of buying what you are selling are implemented. Always present your ads as a special offer is being run that gives the best prices on a limited time. This type of strategy is a great way to lure in potential buyers because let’s admit it. All of us are just trying to get the best deal!
Include a phone number in the title or price in the title
Why is it advised to include a phone number or price in the title? Well, that’s because of the fact that many people just prefer to get to the point which is the price. So, if one includes the price or the phone number many people would actually be willing to open the ad. Or perhaps they might directly call you to inquire about the product. This is an effective technique in terms of how effectively you can sell a product. By including the price or the phone number gives you the highest chances of converting views or impressions into sales.
Step 3: Use of unique and attractive content on the ad
You have to go out of your way, to make your advertisement unique and at the same time attractive as much as possible. The main reason for doing this would be that Kijiji is a popular Internet portal for classified advertisement with different sections devoted to different categories. Different ways or plans can take shape up different kinds of ads, which promote a particular object or service. Henceforth it is dependent on the synthesis of your plan and on what you are trying to promote. Guidelines provided from anywhere can show you the way different things can be done. This post may as well be taken as sort of a guideline or maybe more like tips on how to post an effective ad by using the unique and attractive content.
Smart use of images:
Classified advertisements on Kijiji are competitive, so choose an attractive main image that speaks value to the prospective customer. Doing this will not just make your advertisement look appealing to the prospective customer, but will also give them the idea about the object or service that you are selling. This provides a powerful way to convey a message to your prospective customer and kind of initiates an indirect dialogue with the customer.
Some guidelines should be considered when taking a picture or using an image for proper implementation in your ad, and which does not look inappropriate against the backdrop. Lighting should not be overdramatic or incredibly less, with a background that is not distracting a prospective customer from the object of the promotion itself. It should have a subtle contrast to it and the background behind it, which will grab a prospective customer’s attention.
Wise choice of a format of the advertisement:
For an ad to be effective, it should be clear and organized while easily understandable. At all costs, long and bulky text should be avoided as it just does not take space but make the ad look very ugly to the eyes of a prospective customer. Too little text can also be harmful to your advertisement. Instead make the use of lists, and bullet points when writing your ad. You can also make use of summarized paragraphs with breaks in between to make the ad look easily readable.
Provide contact information:
Make use of your own contact information to make the candidate of your new buyer feel more comfortable and at ease with you. Prospective customers feel much secure and will tend to believe your more because the contact information provided can make you verifiable.
Kijiji does provide the details of the contact information to the prospective customers upon accepting the ad or through e-mail. This can take time for them, so many of the customers who are in a hurry will readily press your ad, and this thing is more likely to happen if your details are already provided.
While just providing e-mail can give you privacy but providing other things like a phone number can put you in direct contact with the prospective customer, and effectively takes out Kijiji as an intermediary.
Keywords Optimization in your Advertisement:
Did you know you can make your advertisement more searchable to the prospective customers through the help of various search engines especially Google? This happens through adding keywords in your ad that may match up with the keywords that the prospective buyers or a customer search through. Take a person who wants to buy a gaming console for example. That person types PS4 for sale in a particular search bar. This brings the search results to that person with one of the ads belonging to you because it matched with almost the same keywords you had inserted in your ad previously. Therefore, this way you can optimize your ads on Kijiji with adding similar keywords to make the ad more visible on different search engines.
This is not as simple as it sounds.
You can be successful and effective in optimizing your advertisement on Kijiji for different search engines by following a guideline just provided below:
First off, after you have posted your ad successfully on Kijiji, you need to check your own ad a search engine (Google is recommended). If it is available is on the First page of the search result, there is no need to go through the next step as the ad you post may already be optimized. If not then move onto what I will talk about next.
Optimizing your advertisement will take a little time of yours, but will be worth the effort. As you may already know the keywords you type helps you and the search engines filter out the irrelevant results. The steps described next up, helps the searcher, the advertiser and the search engine itself filter out the search results more. Now you could find any keywords idea generator like AdWords Keyword Planner or Google Keywords Planner to get ideas on different keywords related to your searches. Choose a main focused one from these and 2 to 3 secondary ones. Alternatively, you could search for the categories related to your ad on Kijiji, and choose words according to that category.
Insert the keywords, the main focused one 1 for every 100 words and each of the secondary ones, only one time each. Make the main focused one bold if you want, as it is optional. This way Google or any other search engine will be able to find your advertisement faster than ever. This may connect you to your prospective customer faster too.
Step 4: Post your ads when your customer is searching
Customer behaviour can give us clues that help us to make decisions and devise marketing strategies. The time in which you post a particular ad is important as there is always a right time which you can use to maximize sales. If you study time sequence and consumer behaviour you will find out that there is a time where most searches on Kijiji are being made. This section will help you understand which time is the most appropriate for posting ads. As once you post the ad, chances are that it might come on top of Kijiji’s search engine and more buyers would be looking at it.
Make sure that your ads stay within the first page of the category
Any product that you are trying to sell would fall under a category in which you will be competing against numerous other sellers. Your aim should always be to top the category, or in other words. Try to maintain your ads ranking on the first page of the category. Why is this important? Well, the first page of a search engine based site gets the most visitors and most people would not go beyond the first page results. Like we said before, you need to make sure that your ad is on the first page at all costs. Otherwise, the chances of you selling products will decrease if its not on the first page.
Check what page rank your ad is taking in the search result by keyword
The keywords you used in the first place are going to define your rankings. If you’re not making enough sales or not achieving your targets. Then we suggest to search out your ad yourself to see if it is still ranked high enough. Just enter the keywords you used and you will get all the results. If you can find your ad on the first page then it means it is still ranked high. If not, you need to make some changes in your ad to get better results.
Get more views when you post your ads in the morning, lunchtime and after dinner:
This is a tip that can benefit a lot of people. We even like to call this a practice that all sellers need to adopt. Posting ads on times such as the morning, lunchtime and dinner are the most effective as more and more people have time on their hands. Selecting time of posting ad then becomes essential as it increases the chances of your ad becoming visible to the audience.
Posting ads might be easy in the first impression. However, after reading this article, we are sure that you might be thinking of things differently. Posting ads on Kijiji and to actually gain results can be a hard ask. And this is where we come into play. We have a dedicated team of expert Kijiji ad experts who can streamline the entire process of posting ads without much hassle. We know all the ins and outs of posting ads and this is why we can help you sell your product. Don’t waste your time in doing it yourself, let us handle it in a professional way and we can do wonders for you!
If you have read the article because you are posting your ads on Kijiji and want to get more exposure. You can always contact us and get an advice on how to write a compelling ad. We also offer professional creative services to write your ads starting from $99.99 per ad. Your ad will be written by a professional copywriter and boosted by professional images of your product or service. Read more about it here
Alternatively, if you need help with posting your ad on Kijiji and you have no time for managing the entire process of posting your ad. You can get our ad posting service for Kijiji starting at $99.99 and we will manage your posting process for you. Our customers enjoy the free time they have received back from outsourcing the process of posting ads on Kijiji with us. Read more about our ad posting service for Kijiji here